Outsight believes we are healthiest, as individuals and as organizations, when we make time to step outside.
We believe in getting out
We believe in getting out.
Outsight was founded on the belief that we need outside exposure to thrive, a kick in the pants to get outside our comfort zones and experience the unknown.
As a society, however, we don’t get out often enough. For one, true “real world” physical/outdoor exploration is in decline, as sedentary lifestyles accelerate. Second, digital forms of exploration are highly compromised, as we increasingly live in algorithm/AI-driven worlds, where what we see/are exposed to is often just the byproduct of our own inputs and preferences. While we may be more digitally connected, we are also arguably more socially isolated too.
As individuals, and as businesses, it is natural to be uncomfortable (and sometimes even distrusting) of what we don’t see. If seeing is believing, we are becoming less exposed to the full world around us, and therefore less understanding of it as well.
It is much easier to retreat into our own echo chambers and fragmented realities than to embrace new perspectives.
Outsight wants to change this.
We are helping companies see the outside world every day, grounding businesses in cultural and consumer realities, and doing it through both virtual and in-person methods. Join us.
