Our Relationships

a sampling of our BRAND EXPERIENCES



 

"Vanessa is an expert in consumer insights and was an invaluable part of the team.  Over the course of several years, I had the pleasure of partnering with her closely.  She always put the consumer at the center of our activities, digging for deep and meaningful insights and translating them into real business opportunities.  I appreciate Vanessa's ability to both be a great listener and to stand up for her firmly held beliefs.  She improved every project she was a part of and really brought the soul of the brand to light across numerous campaigns and new product initiatives, and she was a guiding light in helping the brand rediscover its purpose."

TOM HERBST VP, MARKETING: THE NORTH FACE

"Outsight organized and led a Design Thinking training session for our team of 75 Strategy & Innovation pros. The session was an unmitigated success! It got us all closer to the consumer through direct interaction and empathy creation.  It brought our global team together and improved our culture and it helped us understand how to use Design Thinking in a fun and engaging way. Since that session, our team has utilized Design Thinking tools on numerous projects to increase their probability of success. I recommend Vanessa and Outsight without hesitation."

KENT BASSETT VP, CONSUMER & SHOPPER INSIGHTS: VF CORPORATION

"Vanessa is creative, passionate, detailed oriented and successful in elevating insights within the organizations she works within. As a peer, I was greatly impressed with her ability to truly change the way consumer insights was integrated into the fabric of The North Face to drive change. TNF was positively impacted by her work and her absence is a great loss of the organization...though a great gain for others as she transitions to Outsight."

KELLY ZEIGLER VICE PRESIDENT, INSIGHTS: VANS