PREPARE FOR THE FUTURE
Trends, macro & micro forces of change and scenario planning
Marketplace intelligence and white space analyses
Extreme/Lead user research and understanding emerging signals
Strategic consulting and consumer insights advisory
BRING THE OUTSIDE IN
On-location research and in-context interviews
Cultural and situational immersions
Retail experience design and shopper intelligence
Iterative co-creation and rapid prototyping
EXPLORE NEW PATHS
Purpose, vision and brand story development
Consumer target identification, segmentation and persona development
Concept ideation, prioritization and positioning
Brand and line extension support
IDEATION & BRAINSTORM FACILITATION
Kickstart internal innovation through workshops grounded in design thinking
ETHNOGRAPHIES, INTERCEPTS AND FOCUS GROUPS
Meet with the people you want to understand in person, in depth
VIRTUAL DIARIES, DISCUSSIONS AND LIVE CHATS
Connect real-time and globally with diverse audiences and their surroundings
TRENDS AND FORCES OF CHANGE PRESENTATIONS
Develop business strategies grounded in emerging consumer and cultural signals
CO-CREATION SESSIONS
Partner with consumers and influencers to iterate and rapidly prototype new ideas
CULTURAL AND RETAIL SAFARIS
Explore new environments on location with guided trips to immerse teams in creative stimuli
RESEARCH ACTIVATION SESSIONS
Drive action on key research initiatives through collaborative engagement across functional teams
STRATEGIC CONSULTING AND INSIGHTS ADVISORY
Partner to provide temporary or ongoing CI/Strategy resources to your business
